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3 Mistakes That Make Creators Go Broke and Give Up
1.5 billion.
That’s how many abandoned social media accounts there are…
Just on Twitter (defined as not having logged in for the past 6 months).
Obviously, some of these are bots and people who’ve passed away, but how many of them are the result of creators — with tons of potential to bring value to the world — giving up?
I asked myself this question, then came up with two follow-ups:
Why do so many creators give up?
Because they go broke.
Why do so many creators go broke?
Because they think of themselves as just content creators, which is a mistake.
Here’s why…
The “If I Post It, They Will Come” Mentality
Too many aspiring creators see their favorite celebrities post random stuff and get millions of likes, then copy their example expecting the same results.
But this isn’t that “If you build it, they will come” scene from Field of Dreams.
After two weeks of cramming their IG reels with day-in-the-life vlogs and reposting empty motivational quotes, they get discouraged when they don’t magically have millions of followers.
