Member-only story
Cold Outreach is Dead. Do This Instead.
The 7-step system to sending warm DMs
“Man, I wish more people would cold DM me.”
— No one, ever.
I don’t know about you, but my DMs have been flooded with people offering to “help” me either grow my audience, double my revenue from social media, or hit $10k a month.
Sounds great, right? I mean, who wouldn’t want these things (unless you already make more than $10k a month)?
So every time a random stranger with zero social proof and a clearly copy-and-pasted message DMs me, I eagerly respond to learn more about how they can help me.
JK. I leave those scrubs on read.
The issue is, some of them may well have a great offer, legitimately want to help me, and have a track record for success.
But I don’t know that, and I don’t know them.
Like a random missionary knocking on my door trying to convert me, I slam the door in their face and go about my heathen lifestyle, blissfully ignorant of whatever brand of salvation they’re trying to hock.
Relationships are everything when it comes to succeeding as a creator, but most people suck at building their network because they treat DMing like a numbers game — just spam enough people’s…
