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Creator Economics 101: How to De-Risk and De-Stress Your Business
3 lessons learned from 3 years as a solopreneur
Being a creator is hard, especially when you’re starting out.
Most are bootstrapped, meaning you’re not playing with house (aka, investor) money. Any money you put into your business is money that isn’t going to feed your kids or keep the lights on.
Which is why many creators, especially early on, over-analyze which platforms to choose.
Should you go with the platform that costs $25/m, $50/m, or $200/m?
What if I told you it doesn’t matter?
Or, more specifically, what if I told you there’s a way to make the cost irrelevant?
Here are two strategies that help me de-risk, de-stress, and de-over-analyze the economics of being a creator…
Presell Like a Pro
Most course platforms have a free trial period you can take advantage of.
When I launched the first cohort of Intentional Life Design, I wasn’t sure if anyone would enroll.
Plus, the platform I wanted to use seemed expensive (I was reasonably broke at the time), so I wasn’t ready to commit that much on an unproven product.
