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How to Maximize The Reach And Lifespan Of Your Content
Being a creator is overwhelming most days. There’s always more you could have done — another post, another DM, another hour on your website…
This gets worst when you compare yourself to creators who seem to be everywhere — how can you possibly create multiple pieces of content for every social platform out there every single day?
Not just any content, but content tailored to each of those platforms? Plus work on your business, create long-form content that builds affinity, diversify and deepen your revenue streams, and maybe — after running yourself ragged — end the day with a sigh of relief you did “enough,” only to repeat the process tomorrow.
You’re trying to be a media company of one, which is damn-near impossible.
“But Corey, top-of-funnel is critical to building a sustainable creator business! I have to build out all those social media channels.”
No.
Unless you build a team to outsource all this stuff to, you have to be hyper-strategic with how you prioritize.
Where is the best use of your time, energy, and attention?
Here’s what I mean…
