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The 3 Pillars Of World-Class Coaching

How to stand out from the sea of mediocre coaches

Corey Wilks, Psy.D.
5 min readMar 10, 2023
Photo by Ali Gündoğdu on Unsplash

You can’t throw a rock online without hitting about a dozen people claiming to be some kind of coach — life, executive, business, mindset, habits — the list is endless.

Calling yourself a coach is the new thing.

But 99% of “coaches” are as remarkable as day-old toast.

Anybody can coach.

But few do it well.

So who’s to blame for this flood of mediocrity of people slapping #coach on their profile and claiming they can help everyone achieve miraculous results for the low low price of thousands of dollars?

I’ll tell you who: Great coaches. Coaches who are so great, they’re world-class.

Because world-class coaching is like watching a violin virtuoso’s hands flow around an intricate section of a Baroque sonata, or the swirling maelstrom of a champion NHL team rushing across the ice, or gushing over your favorite author’s magnum opus — there’s a fluidity to it that makes it look effortless from the outside.

But looks are deceiving.

World-class coaches, like all elite-level performers, spend decades putting in a metric fuck-ton of effort to make the end result look effortless.

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Corey Wilks, Psy.D.
Corey Wilks, Psy.D.

Written by Corey Wilks, Psy.D.

Psychologist & Executive Coach exploring the psychology of how to succeed in life and business.

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