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The 3 Things Every Successful Creator Builds First
Think of every course or digital product you’ve taken to level up as a creator.
Why did you buy it?
Sure, the information was probably good. And if it was live, you probably met some cool people and benefited from some built-in accountability.
But these are benefits you got after you bought it.
I’m asking why you bought it in the first place.
I recently signed up for Thinking in Stories by Lawrence Yeo. There are dozens of writing courses claiming to help you level up your writing (I’ve taken several of them, and some actually deliver).
But of all the courses out there, what drew me to this one?
The simple answer? Moats.
A friend asked me why I bought Lawrence’s course and, without realizing it, I explained each of the three moats he’d built.
The same three moats every successful creator builds first.
These moats are also why I’ve bought every course or product over the past few years, not just Lawrence’s, but I’ll use the DM exchange with my friend as a running example.
Read on to find out what these moats are and how you can build them, too…
