Why Most Creators Fossilize Instead Of Evolve

Here’s why most creators get trapped by their niche…

Photo by Christopher Windus on Unsplash

Have you ever seen a living fossil?

No, I don’t mean a dinosaur or Kabuto from Pokemon.

I mean someone who refused to evolve.

See, as humans, we’re built to adapt — we’re constantly evolving our identities, interests, and goals we want to achieve.

But as creators, evolving our content means venturing into uncharted territory.

What if your audience doesn’t like your new stuff? Or worse, what if they hate it so much they leave?

This fear is why so many creators fossilize — meaning they double down on their niche and keep cranking out the same content that gained traction originally.

Are you that passionate about bullet journaling that you’re fine to make dozens, or hundreds, of videos a year about it?

Are you cool with tying your entire identity to being the “Notion” guru?

Are you willing to let Twitter threads on the top mental models of Charlie Munger and other business leaders be your only contribution to the world?

If so, cool.